Beware the Halo Effect

The Health Halo effect - —a psychological phenomenon where it can be easily inferred by a consumer that one good quality makes a food product universally beneficial, even when it isn’t. Example--the non-GMO Project Verified label. It indicates that a product is free of genetically modified organisms (GMOs) and that its ingredients are not derived from crops or animals that have been genetically engineered.

However, that does not mean it’s organic. In fact, far from it, as the graphic below illustrates…